Canadians want cheap weed, which isn’t great for companies that want to make expensive cannabis.
Cannabis companies in Canada have long promised “super premium” products, some going as far as predicting demand for $100 grams of the plant. Canadian consumers are heading the other way, however, as Aurora Cannabis Inc.
outlined Thursday in an earnings report that revealed quarterly losses of more than C$1 billion.
Chief Financial Officer Glen Ibbott said in a conference call that 17% of the…