Valentine’s Day is going to the dogs.
People are expected to spend $1.7 billion on their furry Valentines this year, according to the National Retail Federation, up 17% from what these animal lovers were dropping in 2010.
It reflects the overall trend of paramours getting more and more swept up in the romantic date, as those celebrating Valentine’s Day are expected to spend a record $27.4 billion on the heart-shaped holiday this year, according to the NRF, up 32% from last year’s record $20.7 billion. The average person is expected to lay out $196.31 buying flowers, chocolates and other gifts for their sweethearts this year, up 21% from last year’s $161.96, largely because more folks are factoring in friends, family — and, yes, pets — when shopping for gifts.
“The definition of how you celebrate on Valentine’s Day has broadened a lot; people are buying something for their significant others, but then they are also picking up things for their co-workers and buying items for their pets,” Katherine Cullen, the NRF director of industry and consumer insights, told MarketWatch. “My sister-in-law has a dog, and that dog gets so many gifts for things like this.”
The NRF notes that more than one in four people (27%) will treat…