It’s a good thing live sports are coming back, because with a few exceptions, there’s not much worth streaming in August.
Whether it’s an extreme version of the typical August content drought, or the first effects of pandemic-related production delays (or both), it should be a good month to either catch up on past shows or tighten the belt and save money on subscriptions.
As this column has previously mentioned, consumers can take full advantage of cord-cutting by capitalizing on the ability to add and drop streaming services each month, and all it takes is good planning and timing. Remember, a billing cycle starts when you sign up, not necessarily at the beginning of each month.
Consumers can also take advantage of deals for free streaming trials, as Disney and Apple in particular focus on building subscriber bases rather than growing revenue (for now, at least). You’re never going to get a better deal than free, and the offers won’t last forever.