GM President Mark Reuss introduces the 2021 Chevrolet Suburban (left) and Chevrolet Tahoe on Dec. 10, 2019 in Detroit, Michigan.
DETROIT – General Motors is upping the ante on its already highly profitable position as the No. 1 seller of full-size SUVs with its newly redesigned Chevrolet Tahoe and Chevrolet Suburban.
The revamped vehicles, which made their public debut Tuesday night in Detroit, are the first in a new generation of truck-based SUVs for GM that have become a golden goose for the automaker in a segment that it has owned for decades.
“Historically, we’ve absolutely dominated this segment,” Barry Engle, GM president of the Americas, told CNBC on Tuesday night at the unveiling of 2021 Tahoe and 2021 Suburban in Detroit. “If you look at what we’ve done with this new truck, we’ve taken everything that was great and we just pushed it to a whole new level.”
Despite increased competition from Ford Motor and others, Engle said he is “not concerned at all about” about GM’s…