AdRoll employees gathered on Aug. 22 for the startup’s 6th annual dog show.
When AdRoll Group was looking for a new office in 2016, real estate director Lizzy Lear’s negotiation tactics were put to the test. The company had found the perfect spot in San Francisco’s Mission neighborhood, but there was just one problem.
“Originally, the landlord was saying we couldn’t have dogs on the property, and I knew that was a deal breaker for us,” Lear said. “But then my next thought was ‘O.K. How can we negotiate this?'”
After a couple of weeks, Lear worked out a deal to secure the location and allow for dogs. For her colleagues, that was a big deal, and that’s because every year AdRolls holds a dog show that has become the signature event among its employees.
As tech companies in Silicon Valley fight tooth and nail to lure and retain talent, many distinguish themselves by the uniqueness of their perks and company culture. For AdRoll, nothing better exemplifies its culture than its annual…